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Get results in days, not monthsResults in days, not monthsWhen a house becomes a burden to its owner, the owner's first move is often a search, not a phone call. They type a worry, "inherited house I can't afford" or "sell my house as is", and read what comes up. Search engine optimization is how your company becomes one of the answers. This page explains how a real estate investor earns that position honestly: pages that match the seller's situation, a site that proves you are local and real, and the patient technical work behind both. We do not promise rankings or dates, and we are open about the parts that depend on your market.
Two meanings, one phrase
Here is a quirk that trips up many a real estate investor. The phrase "real estate investor" is mostly typed by people who want to become one, or by other investors looking for courses, software and lenders. Homeowners with a house to sell almost never describe the person they want to call that way. They say "cash buyer", "we buy houses", "sell my house fast" or simply describe their problem in plain language. A site optimized around the real estate investor's own label can show up for the wrong audience and miss the owners entirely.
A good plan separates the vocabulary. The words a real estate investor uses to describe the business appear in the places that help search engines understand who you are, such as your about section and your structured data. The words sellers use fill the headings and the opening lines of the pages built for them. It sounds like a small point, and it changes which page gets written first.
How owners search
| Stage | Sample searches | What the owner wants | Page that fits |
|---|---|---|---|
| Just worried | "what to do with a house I inherited", "can't afford house repairs" | Understanding the options | A plain explainer for that situation, with a gentle invitation to talk |
| Weighing routes | "sell as is vs repair", "cash offer vs listing with an agent" | An honest comparison that does not push | A comparison page that fairly states what each route involves |
| Ready to ask | "we buy houses [city]", "cash home buyers near me", "sell my house fast [city]" | A local company that looks real | A city page with the area, the process and a short contact form |
| Checking you out | "[your company name] reviews", "is [company] legit" | Evidence that others have sold to you | Reviews, a process page and a clear company description |
| Special cases | "sell house with tenants", "sell house with code violations", "sell house in probate [county]" | Someone who understands this exact mess | A situation page with local flavor and the right caution |
| Buyer side | "off market deals [city]", "wholesale properties [county]", "cash buyers list" | A source of deals, not a seller | A separate buyers page, kept apart from seller pages |
The order is a ladder, not a funnel graphic. Many owners skip rungs, and some arrive at the bottom through an ad or a referral. A site that has something on every rung catches more of them.
Pages worth building
Local buying intent
One page for each place you genuinely buy: real neighborhoods, the housing types, the way local closings work with area title companies and a clear contact path. Writing 40 near-identical pages with the town name swapped is a doorway pattern, so each needs facts of its own.
People in a specific bind
Probate, tired landlords, repair-heavy houses, relocation, vacant property. Each page speaks to one situation in its own words and links to the others where they overlap.
Trust before the call
The steps from first conversation to closing, what the owner signs, who the title company is and how long each stage commonly takes in your area. No promises about price or speed.
Fairness builds credibility
A page that sets a cash sale next to a traditional listing and says what each involves. Owners who read it often feel respected, which carries into the call.
Is this a real business?
Who runs it, where it operates, how long it has been buying houses and how to verify any license or registration your state requires. Pair it with a real address or a clear service area.
A separate audience
If you move contracts or look for private money, a distinct section for those readers keeps the seller pages calm and the buyer pages direct.
Avoiding thin pages
The most common mistake a real estate investor makes online is cloning. An owner of a "we buy houses" site decides to cover forty cities, copies one page forty times and changes the name in the headline. Search engines have a name for pages like that, and so do the owners who land on them: they feel generic because they are. The fix is not more words. It is real local material. A page about a county seat might mention the housing mix that is common there, how long county probate matters tend to take according to the court's own published information, which title companies close in the area and what the neighborhoods look like on the ground. Those are details a person who works in the market already knows.
It is also fine to cover fewer places. A real estate investor who focuses on three counties and builds excellent pages for each usually does better than one who sprays a hundred weak pages across a state. We help you decide how many pages your actual purchasing area can support, and we leave out places you would not buy in. A page for somewhere a real estate investor will not drive invites calls you must turn down, and it can run against what Google expects of a business listing.
The on-page work
The first sentence names who the page is for and what they are facing, in the words they would use. The company name and area follow quickly so the reader knows who is speaking.
Subheadings read like questions a seller might have: what happens after I call, do I need to fix anything, what if there are tenants. That helps readers scan and helps search engines match the page to queries.
Name the company, the area and how to reach a person. Pages that hide the buyer behind a form tend to lose the trust of the readers you want most.
Situation pages point to the process page, the comparison page and the relevant city page, so someone reading about probate can move toward a local answer without hunting.
Phone number, hours when someone answers, license or registration details where required, a privacy note about the form and a plain statement that the owner is free to compare other options.
Technical and trust
| Item | Why it matters here | What we check |
|---|---|---|
| Mobile speed | Many owners search from a phone, often in the evening | Load time, tap targets, a call button that works with one touch |
| Form and call tracking | You need to know which page produced a conversation | Forms that reach you, calls attributed to the page and the source |
| Local business markup | Helps engines read your name, area and contact details | Structured data that matches what is visible on the page |
| Consistency of name and phone | Mismatched details look like a different company | Your listing, citations and site all say the same thing |
| Index hygiene | Duplicate or stray pages can dilute the real ones | Canonicals, a clean sitemap and no leftover test pages |
| Privacy and consent language | Sellers share personal and financial details | A visible policy, a plain form and consent wording your attorney approves |
Reviews and links
Search engines look beyond your own pages for signs that a business is who it says it is. Two sources matter most for a real estate investor. The first is reviews from owners who have sold to you. Asking for them is delicate because the seller has just been through something personal, so we suggest a short, polite request at or shortly after closing, with a direct link, and never an incentive. You should also never write reviews for yourself or ask staff to post them.
The second source is the local professionals who see the same owners you do: probate and estate attorneys, title and escrow companies, tax preparers, property managers, local chambers and community groups. A mention or a link from these places says something a purchased directory cannot. The citations and links guide goes into the details, and the Maps guide covers the listing side.
Setting expectations
Organic search is slower than an ad. New pages must be discovered, evaluated and tested against others, and in competitive markets with established "we buy houses" companies, that can take a while. Nobody can honestly promise a position, a number of calls or a date. What we can say is that situation pages and honest local pages compound. Each one adds another way for an owner to find you, and the lessons from what converts feed the next batch.
We report every month on what was built, what moved in impressions and clicks, which pages produced calls and forms, and what happened to those conversations according to your own notes. If a page draws visitors but no calls, we look at the page. If calls come in but never become offers, we look at what the callers were looking for. Search results are not the finish line. Houses a real estate investor actually buys at a price that works are.
For paid support while the organic pages mature, see the paid ads overview. To understand how the pieces fit together, the marketing guide lays out the order we use.
Pricing
Seller-side questions
Often it is, for local and situational searches, because the national brands rarely write pages as specific as the ones a local buyer can. Broad searches in large cities are harder. We tend to start with the situations and counties where your knowledge gives the pages something the larger sites lack.
It varies by market and by how competitive your area is. Some pages show up in search within weeks, and many take months to settle. We cannot promise a date or a number, and we would rather explain the timeline honestly than set expectations we cannot control.
RankGuarantee™ is $495 a month for 25 new landing pages. Organic Growth Silver is $1,495, Gold is $2,495 with a managed website, and Platinum is $3,495. All are month to month with no setup fee and no contract. Paid ads are separate.
Usually not. Zip code pages without anything distinct on them read as filler. We build for the cities, counties and neighborhoods you buy in and add detail that is true of each. If a place is not in your buying area, we leave it out.
Yes, with separate sections. Sellers and buyers are looking for different things, and mixing them on one page confuses both. We build distinct navigation and pages for each audience on the same domain.
We write plain, consistent copy, but legal language is your attorney's job. Disclosure of the buyer's role, assignment of contracts, foreclosure-related advertising and licensing rules differ by state. Have counsel review the pages before they go live, and let us know what they change.
For most real estate investors it works alongside them. Direct mail, referrals and signs can keep working, while search brings owners who started on their own. Over time a real estate investor learns which source brings the deals that close, and the budget can follow that.
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Get in Touch
Send your website address, the cities you buy in and the kinds of houses you want. We will search the way an owner would, show you what appears and outline a plan. Ring 610-825-4363 or write to hello@getphound.com, and our CEO will sit in on the first call.