Internet Marketing Services
RankGuarantee™
Local landing pages built in volume, for every city you serve.
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SEO, Google Maps, and AI search (GEO) working as one plan.
SEO, Google Maps & AI search in one planSEO, Maps & AI in one planSEO, Google Maps & AI Optimization
Includes RankGuarantee™ + a custom websiteRankGuarantee™ + website included $895/moPaid Ads
Google, Bing & Meta campaigns managed end-to-end for fast leads.
Google, Bing & Meta Ads for fast leadsGoogle, Bing & Meta AdsGoogle, Bing & Meta Ads Management
Get results in days, not monthsResults in days, not monthsA homeowner who types "sell my house fast" into Google is usually in the middle of something: an inherited property nobody wants to maintain, a divorce settlement, a rental with a tenant who left a mess, a roof that failed or a move that has a date attached. That is the best kind of click a real estate investor can buy, and also the easiest to waste, because the same keywords attract agents, students of wholesaling courses, people checking their home value and competitors studying your ads. This page explains how we structure search campaigns around the seller's situation, what we block, how calls and forms are handled and how a real estate investor can judge the account by deals under contract instead of by clicks.
Account map
| Campaign | The seller in this campaign | Example search ideas | Landing page focus |
|---|---|---|---|
| Cash buyer intent | Wants a direct sale without listing | we buy houses, cash home buyers, sell house for cash, companies that buy houses | Who you are, how an offer is built, what the seller can expect and the alternatives |
| Sell as-is | House needs work the owner cannot or will not do | sell house as is, sell a house that needs repairs, sell house with foundation problems | No-repair-needed explanation and a short property questionnaire |
| Inherited and probate | Heir or executor handling an estate | sell inherited house, selling a house in probate, sell house from an estate | Gentle tone, a plain explanation of timing, and a note that an attorney guides probate |
| Landlord exits | Tired owner of a rental, sometimes with tenants in place | sell rental property with tenants, sell house with bad tenants, sell landlord property fast | Tenant-occupied purchases and what you will and will not take on |
| Distress and deadlines | Behind on payments, liens, code violations or a move date | sell house before foreclosure, sell house with code violations, sell house with liens | Honest about options, including listing, and careful with every promise |
| Vacant and damaged | Fire, flood, long-vacant or condemned property | sell fire damaged house, sell vacant house, sell house with mold | Photos welcome, condition questions, quick call back |
| Buyer side | Investors looking for deals or lenders for them | off market properties, wholesale houses near me, investment properties for sale | A buyers list sign-up with criteria, kept separate from the seller funnel |
| Brand | People searching your company name | your name, your name reviews | Inexpensive protection for the name sellers get from a mailer or a sign |
Not every real estate investor needs every row. A flipper who only wants houses with good bones may skip landlord exits, and a wholesaler may add a larger buyer side. The point is that each situation gets its own ads, its own page and its own numbers.
Keywords
The best-known phrases in this field are also the most contested. A broad phrase such as "we buy houses" will bring sellers, but it also brings people who want to start a buying business, people checking whether a flyer was legitimate and homeowners who would be better served by an agent and a listing. Phrase and exact match keywords give the most control early. Broad match is worth testing later, once the account has real conversion data and a thorough negative list.
Situation phrases tend to be cheaper to understand and easier to write for. Someone typing "sell inherited house" can be answered with an ad and a page about estates, while someone typing "cash for house" wants speed and certainty. Each phrase teaches us something about how sellers describe their own problem, and we pass those words to the website and content team, because many become page topics that rank without paying for a click.
Place names matter as much as the nouns. A real estate investor who buys in six counties does not need a single campaign with six counties in it. We split by market where the economics differ: what a house sells for, what a repair costs, how many sellers you can handle and how far your crew will drive. Splitting also lets the budget follow the places where deals actually close.
Blocklist
Wrong service
Terms such as realtor, agent, list my house, listing price and commission pull people who want a traditional sale. Some of those people are good prospects, but they belong in a gentle, honest comparison page, not in a cash buyer campaign.
Aspiring investors
Course, coaching, mentor, how to wholesale, contract template, how to start a we buy houses company and similar phrases are students and competitors, not sellers.
Curious, not selling
Zillow, home value, what is my house worth and free appraisal bring people who are just looking. A valuation tool is a separate project, not part of a cash campaign.
Opposite side of the deal
Homes for rent, apartments, houses for sale and mortgage rates belong to buyers and renters. Exclude them from every seller campaign.
Reputation research
Searches about scams, lawsuits or complaints about buying companies are not worth bidding on. We cover reputation through reviews and your own pages instead.
Not a homeowner
Careers, acquisitions manager jobs, virtual assistant, cold calling script and similar terms are about work, not a sale.
Honesty in ads
Sellers who feel pushed by a real estate investor rarely close well, and ads that hide the buyer behind a vague headline invite complaints. Good copy names the thing the person searched for, says plainly that you are a buyer and not a listing agent, and gives one next step: a phone call, a short property form or a request for a visit. Where your state requires a license, a disclosure or specific wording when you are buying to resell or assigning a contract, we write ads and pages to follow the rules you confirm with your attorney.
We avoid promising a price, a closing date or an outcome. Statements about a certain offer amount or that a seller will keep a home from foreclosure can mislead, and they can also break platform policies and state rules around distressed-property advertising. Concrete language works better and is safer: what you buy, in which counties, that you pay for your own closing costs if that is true, that the seller can say no and that you will explain how you arrived at a number.
Extensions add real space. Call buttons, location information, sitelinks to an "how we work" page and to your reviews, and structured snippets such as property types you buy all make the ad more useful. Skip superlatives and claims of being the best. They are weak with careful homeowners and can run into policy limits.
Calls and forms
Someone who searched "sell house with liens" should land on a page about liens, with a form that asks about the property and a phone number visible without scrolling.
Address, name, phone and a short condition question get a conversation started. A longer questionnaire can come later, on the call.
Many motivated sellers call once and move on. We set ad schedules to match the hours someone answers, and where there is a call center or an answering service, the ad can run longer. Calls to voicemail at night often become calls to your competitor in the morning.
Texting and automated or prerecorded calls require consent under federal and some state rules. The form carries a clear consent checkbox that is not pre-ticked, and your team keeps the records. Confirm the language with your attorney.
Each lead is tagged as a call, a form, a qualified seller, an appointment or a contract. Those tags feed back into the ad account so it learns from deals, not clicks.
Budget logic
| Question | Where the answer comes from | Why it shapes the account |
|---|---|---|
| What does a closed deal leave you after repairs, holding costs and closing? | Your last several deals, not a guess | Sets the ceiling for what an acquired deal can cost in marketing |
| How many sellers can you talk to and visit each week? | Your team and calendar | There is no point generating more calls than anyone can answer well |
| What share of conversations become offers, and offers become contracts? | Your own history, tracked | Turns a lead price into a deal price, which is the number that matters |
| Which counties or zips produce deals you actually want? | Closed files, not lead counts | Directs the geo targeting and bids |
| How much do you want to test while the account learns? | You decide, we advise | Keeps early experiments small until tracking is clean |
We never quote a typical cost per lead or per deal for a real estate investor, because the range depends on market, season and competition. We help you work out yours.
Buyer side
A wholesaler, a flipper or any other real estate investor often needs two audiences: sellers to fill the pipeline and buyers to take assignments or fund rehabs. They search differently. Buyers type "off market properties", "wholesale deals" and county names, and tend to scan quickly for criteria like price range, property type and closing speed. A small, separate campaign sending them to a buyers list page can build a list you own, instead of depending on a social group that changes its rules.
Private lenders and partners rarely respond to ads, and we do not suggest they should. Referral relationships, a clear track record page and a presence in your local real estate investor meetings usually do more. What a search campaign can do is bring in people who are already looking for investment partners in your area, and that is worth only a small test.
Keep the two funnels apart. A seller who lands on a page that celebrates discounted deals for real estate investors will, understandably, leave. Separate pages, separate forms and separate conversion tracking prevent that and keep the numbers readable. Any real estate investor running both sides should also check how your state treats disclosure when a contract is assigned.
Account upkeep
| Check | Cadence | Action taken |
|---|---|---|
| Search terms report | Weekly early on, then every couple of weeks | Add negatives, add new situation phrases, flag topics for site content |
| Call log and recordings, where permitted | Monthly sample | Check whether the caller was a seller or another real estate investor, how long it took to answer and what the outcome was |
| Location report | Monthly | Raise or cut bids by county and zip, based on appointments and deals |
| Landing page by situation | Monthly | Compare form completion and calls for each page, then rewrite the weak ones |
| Ad copy and extensions | Monthly | Swap messages, refresh areas served and keep disclosure wording current |
| Pipeline comparison | Monthly, with you | Match leads to appointments, offers and contracts, then move budget toward what worked |
Management fees
Before you spend
Our management fee is $895 a month for Google Ads alone, or $1,595 with a second platform, with no contracts. Ad spend is separate and goes straight to the platform.
The fee is $895 monthly for Google Ads alone, $1,595 with a second platform and $2,295 across three. What you spend on clicks is paid to Google directly. Nothing is charged up front and nothing binds you, so you can walk away when the math stops working.
Most real estate investors want both over time. Paid search starts producing calls once the account and page are ready, while organic work takes longer and then keeps working. Many owners run ads in the best counties while the organic pages mature.
Broad cash buyer phrases attract everyone interested in the topic. We add agent, course and training negatives, tighten phrase matches and review the search terms regularly. Some of this noise never disappears fully, but it can be cut a lot.
No. Nobody can honestly promise that to a real estate investor. Results depend on your market, your offers, how quickly your team answers and what sellers have available. We can set up tracking so you can see the real cost of each deal.
Yes. It sits under your name and your billing while we run it, and if you part ways the account, its history and its audiences remain yours.
You can run ads for people searching about those situations, but wording and approach matter. State rules cover foreclosure-related services and distressed sellers, and Google has its own policies. We write conservatively and recommend that your attorney reviews the copy.
As quickly as you can. Sellers often contact several buyers, and the first one to answer politely and clearly tends to get the conversation. If you cannot answer yourself, an answering service or a trained assistant is worth discussing before you raise the budget.
Next in the set
Get in Touch
Send us your current ad account, or just tell us the counties you buy in and the kinds of houses you want. We will tell you how we would split the campaigns and what we would shut off first. Phone 610-825-4363, or send a note to hello@getphound.com.