Situation guides
One page for each situation above, written as a conversation with someone who is stuck. These are the pages most likely to match what a seller searches when looking for a real estate investor or an answer at the start.
Written for a hard week
Content Marketing for Real Estate Investors: Answer the Seller's Situation Before the First Phone Call
The person reading your site at eleven at night is rarely browsing. They inherited a house in another state, got a notice from the lender, split up with a spouse, or have a rental with a tenant who stopped paying and a roof that has seen better days. They are tired, a little suspicious and comparing you with every other "we buy houses" site that came up. A real estate investor who writes calm, specific pages about those situations gets read when the others get closed. This guide explains which pages to write, how to keep them honest, who should review them and how they connect to buyers, lenders and partners on the other side of the deal.
It is written for every kind of real estate investor: flippers, wholesalers, buy-and-hold landlords and small cash-buying teams. Where the advice differs by business model, it says so.
Situation map
Ten Seller Situations and the Page Each One Deserves
| Situation | What the person types | What the page has to explain | Who should read the draft |
|---|---|---|---|
| Inherited house | "I inherited a house, what do I do with it" | Options in plain order: keep, rent, list, sell as-is, and what has to happen before any sale can close | Your attorney or a local estate attorney |
| Probate | "how to sell a house in probate" | What probate generally involves, who has authority to sell, why timing varies by court and county, and what a cash buyer can and cannot do before authority exists | Your attorney |
| Behind on payments or a foreclosure notice | "behind on mortgage sell house" | Alternatives such as talking to the lender, a housing counselor or an attorney, and where selling fits. No promise that a sale will stop anything | Your attorney, especially for rescue and equity rules |
| Divorce | "sell house during divorce" | Who has to sign, how the sale proceeds get handled between the parties, and how an as-is sale simplifies repairs | Your attorney |
| Tired landlord | "sell rental property with tenants" | What changes when a tenant stays in place, how lease terms transfer and how a buyer treats condition | Your attorney or title company |
| Needs major repairs | "sell house as is with foundation problems" | What as-is means, how a buyer estimates rehab, why offers differ and what the seller should still disclose | Your attorney |
| Vacant or code violation | "sell vacant house with code violations" | How citations and fines follow a property, how to ask the local office what is open and how a buyer deals with them | Your attorney |
| Relocation | "moving for work need to sell house fast" | The tradeoff between a quicker close and a listing, in honest terms, and what a seller would still need to arrange | Your closing team |
| Back taxes or liens | "sell house with tax lien" | How liens get paid from proceeds at closing, what a title company does and why a payoff statement matters | Your title company |
| Hoarding or a full estate cleanout | "sell house full of stuff as is" | What a buyer will and will not take care of, and how to handle belongings before closing | Your closing team |
Review does not mean a lawyer rewrites every sentence. It means the person who is responsible for the legal side reads each of these once before it goes live and again when rules change.
The reader and the buyer
Be Plain About Who You Are, What You Do and What the Seller's Other Choices Are
Distressed sellers have been targeted by pushy marketing for years, and many have learned to distrust any real estate investor or cash buyer who offers cash. The pages that earn a call are the ones that say who is buying, how the process works and what else the seller could do. That might feel like handing the visitor a reason to leave. In practice it screens out people who would never have sold to you and builds credibility with the ones who might.
A few habits make a difference. State clearly, as a real estate investor, that you buy houses yourself, or that you assign contracts to other buyers if that is your model, and use the wording your attorney is comfortable with for your state. Describe your process without a promised price or closing date, because both depend on the property, the title and the seller. Mention that a listing with an agent is another path and explain, without sneering, what each path trades off. Where the situation involves a foreclosure or heavy debt, point readers to their lender, a housing counselor or an attorney. None of this is legal advice, and rules for disclosure, wholesaling and distressed-seller advertising vary by state, so your attorney should set the wording.
We do not write pages that claim a real estate investor will beat an agent on price, that a sale will rescue a home from foreclosure or that a seller will get a particular amount. Those lines are the fastest route to a complaint.
Formats
Six Kinds of Page That Do Different Jobs on a Real Estate Investor Site
How a cash sale works
A step-by-step page from first call to closing at the title company, with the parts the seller controls clearly marked and the parts that vary left honest.
Cash offer versus listing
A fair comparison of an as-is sale and a traditional listing: repairs, showings, financing risk, fees, timing. Sellers appreciate being treated as capable adults.
Local notes
Plain pages about a county or city: how probate courts tend to schedule, which offices handle code enforcement, what the title companies nearby are known for. Only where you can verify it.
Buyers list and deal pages
A page that explains what kinds of deals you move, how a buyer joins your list, what you ask for to verify funds and how deals are shared.
Funding and partner pages
A short, careful page where a real estate investor tells private lenders and partners how you work, what you ask of them and what you will not claim about returns.
What each page contains
The Checklist We Run Every Seller Page Through Before It Goes Live
| Element | Why it is there | What it looks like |
|---|---|---|
| A first paragraph in the reader's words | The visitor should recognize their own situation in seconds | A sentence that names the problem the way they would, such as a house they inherited and cannot manage from far away |
| Who is buying | Trust and compliance | A clear line about your company and the real estate investor behind it, your area and whether you buy directly |
| What happens next | Reduces fear of the unknown | Three to six plain steps with the parts that depend on the title or the court called out |
| Other options | Respects the seller | A short section on listing, repairs, a housing counselor or an attorney |
| What you cannot promise | Avoids misleading claims | A note that price, timing and eligibility depend on the property, the title and the state |
| A way to reach a person | Matches how the seller wants to talk | A phone number, a short form and a text option where you have consent, all pointing to the same intake |
| Internal links | Helps both people and search engines | Links to the nearby situation guides and to your core service pages |
Pages with these pieces tend to be shorter on fluff and longer on substance. They also give your reviewer something concrete to check.
From call to page
From a Question Heard on the Phone to a Published Guide
Collect what sellers actually ask
We start with your call notes, the search terms behind your ads, voicemails and form messages. Real wording beats anything we could invent.
Interview the person who takes the calls
A short conversation with whoever talks to sellers, plus your closing coordinator, to get the process and the common sticking points right.
Draft in plain language
We write at the level of a thoughtful neighbor, not a contract. Headings match how people ask, and the page links to related guides.
Review for facts and law
You check the process. Your attorney checks anything about disclosure, probate, foreclosure, assignment or advertising before the page goes live.
Publish, link and watch
The page is linked from the right hubs, and we watch which pages bring calls and forms, then refresh them when rules or your process changes.
The other half
Write for the People Who Buy Your Deals and Fund Them, Too
A real estate investor sells to two audiences: the person with the house, and the person who will take it off your hands or put money behind it. Wholesalers depend on a buyers list that trusts the deal descriptions. Flippers lean on private lenders and partners who want to understand how the business thinks about risk. A landlord who is a real estate investor building a portfolio benefits from a page that explains their criteria to brokers and sellers.
Buyer-side content works best when it is specific and sober. Describe the kinds of property you move, the areas you work in, how you document a deal and how a buyer gets on the list. Lenders and partners respond to clear descriptions of process and responsibility, not to adjectives. We do not write copy that promises returns, quotes profit figures or implies that anyone will make money, and we avoid naming particular lenders or platforms.
Publishing calendar
Topics That Fit the Real Estate Investor Year
| When | What is on sellers' minds | Content that helps |
|---|---|---|
| January and February | Tax bills, year-end decisions, holiday family conversations about a parent's house | Inheritance and probate guides, back-tax and lien explainers |
| Spring | Listing season and the pressure to fix up a house before selling | Cash offer versus listing, as-is repair guides, rehab questions |
| Summer | Moves for school and work, vacant houses collecting complaints | Relocation pages, code violation and vacant property guides |
| Early fall | Landlords weighing another winter of vacancy or repairs | Tired landlord and sell-with-tenants pages |
| Late fall | Year-end tax planning, estates wrapping up | Estate cleanout, closing timeline and title pages |
| Any time | A notice in the mailbox, a court date, a call from the lender | Calm situation guides that are always available and updated when rules change |
Foreclosure and tax-lien cycles vary by state and county. Use your own market's calendar rather than ours, and publish the guide a month before sellers start asking.
Pricing
How Much Does Real Estate Investor Content Marketing Cost?
Strategic Content Assets, the substantial guides and explainers, are included in every Organic Growth plan for a real estate investor rather than sold as one-offs.
Questions about writing
What a Real Estate Investor Asks About Publishing Online
How much does real estate investor content marketing cost?
For a real estate investor, writing is part of Organic Growth. Silver at $1,495 a month covers 4 assets, Gold at $2,495 covers 8 and Platinum at $3,495 covers 12. You can stop at any time, and there is no setup fee or contract.
Do I have to write the pages myself?
No. We interview whoever takes your seller calls, draft each page and send it for review. Your attorney or closing team reads anything touching legal or process claims. The most valuable thing you provide is real questions from real sellers.
Will detailed guides scare sellers away?
Honest detail from a real estate investor tends to attract people who are looking for a straight answer and discourages people who only wanted a number. Both outcomes help you spend your time on conversations that can turn into a deal.
Can I say what I will pay?
We do not state offer amounts or promise a price or closing date. Explain how an offer is built, such as condition, repairs, resale value and title, and let the conversation about the specific house set the number.
How do I handle probate and foreclosure topics responsibly?
Describe the process in general terms, point to the court, lender, housing counselor or attorney, and have your attorney review the wording. State rules about distressed-seller advertising and wholesaling differ, so local review matters.
Is a blog necessary?
You can skip the dated blog if you like. Guides organized by situation and by city usually serve sellers better, because they land on a page built for their problem instead of a post that scrolls away.
Can content help me find buyers and lenders?
Yes. A clear buyers list page and a short partner page give those audiences something to read and share before they email a real estate investor like you, and they filter out people who are not a fit.
Explore more
Pages That Sit Next to Your Seller Guides
Start Here
- Real Estate Investor SEOHow to rank for the way owners really search when they need to sell: situation pages, city pages and a site a nervous seller will trust.
- Investor Marketing GuideHow investors and home buying companies build a steady deal flow: channels, seller and buyer audiences, costs, a calendar, measurement and the first ninety days.
- Real Estate Investor MarketingSearch, Google listings, paid ads, AI answers and a trustworthy site for flippers, wholesalers, landlords and small buying teams who want motivated sellers to call them first.
Get Found in Search
- Google Maps and Local SEOSet up and run a Google Business Profile that follows Google's rules for a company that buys houses, earns real reviews and shows owners who is on the other end.
- Investor AI SearchHow sellers and deal partners ask AI assistants about cash buyers, and how a home buying company can publish plain, consistent facts that an answer engine can repeat accurately.
- Investor Links and CitationsCitations and local links that suit a house buyer: attorneys, title companies, lenders, REIA groups and local press, plus the shortcuts that put a buying company at risk.
Paid Advertising
- Investor Paid AdsWhere paid advertising fits for a house buyer: Google Ads, Bing, Meta Ads (Facebook and Instagram), a small ChatGPT ads test and the order to try them.
- Investor Google AdsHow Google Ads search campaigns are built for investors and home buying companies: seller-situation structure, keywords and negatives, landing pages, call handling and tracking down to the deal.
- Investor Meta AdsHow Meta Ads (Facebook and Instagram) can support a real estate investor: situation-based creative, retargeting, a buyers list and the housing ad rules that limit targeting.
Website and Content
- Investor Web DesignWebsite design for investors and home buying companies: a seller page set, a clear way an offer works, buyer list pages, disclosures, consent-based forms, speed and tracking.
- Investor Content Marketing (you are here)Seller situation guides, plain-language offer explainers and buyer-side pages, written to be honest about who you are and reviewed by your attorney where it matters.
Strategy and Lead Generation
- Investor Lead GenerationWhere motivated seller leads come from, what a good one looks like, why follow-up wins deals and why we do not sell leads.
- Grow Your Investing BusinessA steady-growth guide for flippers, wholesalers and rental investors: define the buy box, widen deal sources, follow up on slow sellers and add marketing where a gap is clear.
- Scale Your Investing BusinessHow to scale a house-buying company: acquisition and disposition roles, closing capacity, capital planning, systems, new markets and when marketing spend should rise.
Get in Touch
Got a Situation You See Every Week?
Tell us the three kinds of sellers you talk to most and the question each one asks first. We will tell you which guides to write and where they belong on the site. Call 610-825-4363 or email hello@getphound.com.